SLAP

I slap you across the screen.

You shout in shock.

“WHAT THE HELL WAS THAT, NADIA?!

I SIGNED UP FOR SECRETS.

SEEE-CR-ETS.”

SLAP

I slap you again and laugh like a 5-year-old jacked up on their first-ever can of Coke.

“Great choice, friend. You picked right.”

I hand you a business card and a small white book.

You flip over the card to read it, then you open the book on the first page and begin to read…

pre-qualify your csutomer.png

Lesson 1. Customer pre-qualification process

Even a client who self-identifies as your ‘ideal customer’ may not be the right match for your game/product/service. 

Perhaps they like you. 

The way you do what you do. 

The way you talk about the things you can do.

But do they know you’ll deliver a result they like or love?

Do they know you might shoot them to death with a semi-automatic rifle if they don’t follow your (vague) rules? 

Perhaps not. 

So you need to pre-qualify them.

Add a tiny bit of friction between the opportunity to work with you, and a chance to walk away.

  • Ask them to fill out a questionnaire. 

  • Request a chemistry call.

  • Show them your portfolio. 

  • Play a weird game where you slap them and offer them cash prizes. 

Ask your potential customer to exert a micro-effort towards the actual commitment required to participate in a successful version of your game/product/service.

Your seriously interested customers will call you back on that special little calling card you leave behind (or email you).