In my martyr era: I burned out writing website copy so you don’t have to
I hate to open on a biblical, I-died-for-your-sins saviour complex (who am I kidding, I love it).
But while we’re here, let’s call a spade a spade and use it to dig my service-selling grave together.
(Don’t worry, I rise from the dead at the end of this blog post, too.)
Because, friend, I did burn out writing website copy, and your girl loves a parable.
Just call me MC Aesop, and let’s throw down a story at this Tiny Desk, cos it’s time to talk about how I turned into a website-writing husk of a human.
It took me 748 days to launch my first 4-week group course 🐢. Let’s debrief ↓
In 6 years of business, I’d never run a group thingy. Never delivered support beyond a 1:1 client setting.
Why?
I was scared that if I scaled, I’d end up in a business I don’t love anymore.
But I’d been sitting on the idea of a 4-week group course for almost 3 years. And honestly? By the time January 2025 rolled around, it started to feel like I was perched on a very swollen haemorrhoid, and if I didn’t do something about it soon, it was going to burst out of me like an infection.
Why I quit Instagram, kept Stories, and how over 2 years without regular grid content has impacted my business.
The cool thing about quitting Instagram is once you’ve done it, you get cocky and brave.
You’ve jumped out of the social media plane without a parachute.
You’ve skydived into a sea of fluffy white clouds with no idea how close you are to hitting the ground on the other side of that cumulus cotton wool.
Will you shatter your kneecaps and land in a bloody heap on the floor?
Will you gracefully plop into a pile of 12,000 pillows?
Who fucking knows, and what a thrill it is.
Are you destroying your small business with these 6 craptastic headlines?
When small business owners like you and me aren’t running around wearing giant foam animal heads, braying at the full moon and smearing our shit up the walls, we’re usually trying to come up with another excellent headline for a sales page…